At the start of a new decade, Out-Of-Home Advertising is making a grand entrance. This type of medium has always been a last resort for years. OOH Branding is now turning out to be a milestone. This 2020, advertisers are bound to shell more money into billboards and hoardings. It has been said that people have faith in this type of advertising. 

So, have you ever wondered why Outdoor Advertising is booming when other traditional media mediums are not?  

A variety of factors influence this trend, such as: 

1) Improved measurement: Advertisers like to be aware of what they are getting. Over the past decade, technology has allowed Out-Of-Home advertising Advertisers like to know what they’re getting, and over the past decade, better technology has allowed OOH to get better results and measurement.  

 2) No declines in the audience: Think about it! Look at the audience members for other Above-The-Line Branding Methods. The audience members have seen a significant dip. But the same has not been applied for OOH Advertising. 

3) Creativity: OOH Advertising has proven to be fun, creative, and quirky. Think about other traditional marketing strategies – and see how OOH has adapted to the latest styles, trends, and preferences. Billboards, Hoardings, and OOH Advertising tend to stand out, if done the right way, of course! 

Advertisers are eager to get their message across, even though there has been a significant decline in newspaper subscribers, which is why advertisers have realized there is no point in publishing their ads on paper – OOH and Digital Platforms are the answer to their challenge. 

The shift in technology has caused a great impact on the mediums of advertising. Television, Magazines, Radio channels have witnessed a great change. The long-term solution is OOH Advertising. 

Billboards, Hoardings, and OOH Advertising are one of the oldest types of media advertising and branding – and looks like they are here to stay! The medium has proven itself to adapt to the digital age. 

If you’re thinking of ways to up your OOH Branding, look no further! The creative whizzes at Purple Media Cube will have solutions for you at their fingertips. Our team of and marketing & advertising experts will have ideas for you in a stipulated duration! You can hire the services of our OOH agency to assist you to get into the minds and hearts of your customers through OOH Advertising.