Holiday Season is the time of year where the spending increases. This can go up till Late February, so advertisers must ensure they are well-planned and be ahead of time. Retail Sales have always been outperforming the previous year. 

Here are three ways you use implement Out-Of-Home Advertising to pave the way your brand is on the charts this holiday season: 

1) Ensure and Gain top-of-mind awareness (from the consumer’s perspective) before the shopping cycle starts:

Consumers tend to have everything planned out – especially during the November-February timeline. This is where and when most brands display their popular products and offers. Brands must remember to remind consumers about their product as the competition in the industry is hard enough. While the consumers tend to research, inform, persuade and remind the customers about the brand, products, and offers. What better way other than OOH to further proceed, right?   

2) Drive online and mobile activity:

Ensure you have created an online door to the store with OOH Advertising. While most consumers view everything on their smartphone – make the work easy for them. Having a digital presence is crucial in times like this. The path towards purchasing a product is no longer linear. OOH Advertising communicates with consumers who are able to make a mobile purchase and visit a store.

3) Break through the holiday clutter:

Consumers always have information that is ready – it’s on their fingertips. This is due to the evolution and advancements of technology. This definitely suggests that OOH Advertising must be creative, and better now than ever before. OOH cannot be blocked or skipped as it adds valuable content and information in a message and a time-friendly environment. It is easy, appropriate, and will be able to deliver the message at the right time, in the right place, and in the right manner.

If you’re thinking of ways to up your OOH Branding, look no further! The creative whizzes at Purple Media Cube will have solutions for you at their fingertips. Our team of and marketing & advertising experts will have ideas for you in a stipulated duration! You can hire the services of our OOH agency to assist you to get into the minds and hearts of your customers through OOH Advertising.